With a focus on Engagement, Career Roadmapping, and Customized Learning, Oneca teaches executives how to build strong infrastructure through fun, collaborative culture.

Oneca Maffei is a dynamic People & Culture leader, corporate strategist, and keynote speaker. With an unwavering passion for shaping positive workplace environments, Maffei brings over 20 years of expertise across both local and global hospitality and corporate sectors.

Currently, Oneca serves as a Vice President and Partner at Gracious Hospitality Management – the group behind NYC’s buzziest restaurant Coqodaq and the Michelin-starred Korean steakhouse Cote. Previously, Oneca was a Director of People & Culture at Coca-Cola, leading the integration of Powerade and BodyArmor into the global enterprise.

Additionally, Oneca has served as VP of People & Culture at Fox Lifestyle Hospitality Group, where she expanded the company’s footprint, built compliance frameworks, and developed operational foundations. Her career also includes leadership roles at Denihan Hospitality Group, Barney’s, and Bloomingdale’s.

Oneca is on a mission to prove that the hospitality industry can scale profitably, while still providing the highest standard of people programming and infrastructure to its workforce.

I’ve witnessed first-hand how Oneca effectively and positively transformed the culture of a company into a space that is not only efficient, but also welcoming and inclusive.

Kimberly Ang, Director of People, SA Hosptality Group
Oneca’s ability to lead with empathy sets a standard that I aspire to achieve in my own leadership journey.

Swabarene Ally, Legends Hospitality
Her coaching style is empowering and insightful, allowing me to identify and leverage my strengths while addressing areas for improvement.

Jori Carrington, The Coca‑Cola Company